Southlake: (817) 488-3500   North Richland Hills: (817) 281-0544

Hair Smoothing & Straightening Treatment

Hair Care

Are you tired of curly, unruly, frizzy hair you have to straighten every day? Then a professional hair smoothing and straightening treatment will be the best thing you ever did for your hair and your style! Call your Old World Salons hair professional today for a free consultation. Your stylist will recommend the best smoothing treatment for your hair type and specific needs.

There are many excellent professional hair smoothing products available on the market today. The best of these are available only to professional licensed stylists. Your hair stylist has the expert training and experience to apply these treatments to your hair to achieve maximum results. These treatments use Keratin, which is a protein that already exists in your natural hair. These keratin treatments actually improve the health of your hair by strengthening the hair shaft and making your hair more resilient. The keratin hair-straightening product is applied to your hair by your Old World Salons hair stylist, followed by the application of heat (with a professional flat iron) to seal it in. The time required for this treatment depends on the length of your hair and the product you and your stylist select.

The result is smooth, shiny, straight, frizz-free, healthy hair! If you typically use a blow-dryer or flat-iron to style your hair straight, a keratin hair-straightening treatment may reduce your styling time by as much as half! These treatments, however, are not just for straight hair. Since these salon smoothing treatments do not completely straighten the hair, you have the option to include some wave and volume in your style when you want it. The keratin infused into the hair also serves as a conditioning treatment. Smoothing treatments can last up to 12 weeks or more when professionally applied. A hair smoothing treatment is ideal for anyone who wants to eliminate frizz, reduce volume, heal or repair damaged hair, improve color retention and speed up blow-dry and styling time.

Benefits of Hair Smoothing Treatments

  • Leaves your hair smooth and shiny. No more frizz!
  • Improves the health and condition of your hair.
  • Does not damage your hair.
  • Entire treatment completed in about 90 minutes or less (depends on hair length and product used).
  • Results last up to 12 weeks (depends on product used).
  • Reduces blowdry and styling time.
  • Improves color retention.

Hair Smoothing Treatment Before & After Examples (from the Brazilian Blowout website)

Hair Care


Ask your Old World Salons stylist about the hair smoothing services they offer. If you are looking for a new stylist please call either of our salons for more information, or visit our Staff Page for a complete list of our professionals. Hair smoothing treatments are available at our salons in Southlake and North Richland Hills. The hair smoothing treatment brands offered by our independent professional stylist include Brazilian Blowout, Keratherapy, CHI Enviro Smoothing Treatment, Keratin Express, and various other professional products. Please consult with your Old World Salons stylist for a professional recommendation on the best solution for your specific needs.